Promotion is the method you use to spread the word about
your product or service to customers, stakeholders and the broader public.
Once you’ve identified your target market, you’ll have a
good idea of the best way to reach them, but most businesses use a mix of
advertising, personal selling, referrals, sales promotion and public relations
to promote their products or services.There are four steps in promotion strategy:
1)Advertising
2)Selling
3)Sales Promotion
4)Public Relations
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